The GE Europe boss sees an "incredible boom" for the UK and Nordic countries as a result of oil exploration and discoveries in the North Sea, while many parts of eastern and central Europe are profiting from infrastructure investment from the 27-nation European Union.
The Norwegian Petroleum Directorate expects investments exploration and production costs to keep increasing through 2013, which will directly result in higher revenues for providers of offshore exploration and drilling services.
It is the result of those moments of exploration, moments spent waiting for a scene to develop before the final moment when, 'click', you know you've got the shot in the can.