And those who lament the severity of student-athlete exploitation are understating the direct and long-term monetary value of an athletic scholarship and overstating how much revenue generated by schools is due to individual student-athletes as opposed to the brand identity of the institutions they play for.

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The key metric will no doubt be whether the supported or incubated business model has legs, traction and adds value to the sustainable healthcare economy or is just one more niche market exploitation to enrich the investors, enable a quick exit but leave little to no sustainable ripple in the healthcare borg.

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