They attacked the problem directly by composing a series of new melodies featuring explicitly consonant and dissonant patterns of notes, and playing them to a series of volunteers who had agreed to be scanned.

ECONOMIST: The biology of music | The

By my count, Augusta National holds or has applied for more than 50 trademarks, many for the same words and images but explicitly extending into multiple realms: refrigerator magnets, playing cards, desk sets, ladies handbags, pewter mugs, bowls "with and without lids, " nut-based snacks, you name it.

WSJ: Augusta: Look but Don't Touch