In the case of physical goods, SMBs should be explicit with terms such as delivery time, acceptable product quality, and product performance.

FORBES: 4 Things I Wish I Had Learned In Business School

The performance was remarkable for the serious attention to the material, its explicit ties to departed bandmates Keith Moon and John Entwistle, and for the spectacle of a rock opera that actually rocks.

FORBES: The Night The Who Saved New York