The company goes a step further, posting videos on YouTube explaining the best ways to store your stuff, along with tips on packing and updates on company events.

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Here is her TEDx talk explaining some of the ways she uses to make this happen in a governmental organisation.

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Just as usefully, if not more so, the two parts illuminate each other in intricate, specific ways, explaining why, for instance, a Japanese prisoner of war went berserk, or what happened to a GI after he was taken captive.

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So, apart from all the side events with millionaire financiers launching ideas for getting money to poor countries, and ocean scientists warning that the oceans are turning more acidic because of CO2, and forestry experts explaining all the different and often conflicting ways of funding the protection of the forests, you have the main negotiations themselves.

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The Goldman Sachs executives, playing sanctimonious wise men, patiently explaining how their actions were merely in accord with the ways of the real world.

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He had written a 27-page letter to the judge explaining his upbringing, his feelings and remorse and his determination to change his ways, he said.

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With the launch of Compassion in Practice - a three year strategy for nursing - Ms Cummings will call for new ways of measuring patient feedback, getting trusts to review their culture of care and their staffing levels and explaining in public how they impact on standards.

BBC: Nurses in drive for 'compassionate care'