That requires not just low costs and clever design but expert marketing, efficient distribution and lots of money.

ECONOMIST: Russia��s broken toys

The Centre serves as a "media nursery" by reducing costs for these nascent publications, providing expert advice on how to raise funds, developing distribution networks both in Kabul and beyond, making contacts with international agencies and organising advertising.

UNESCO: Communication and Information

"Buying what you're selling during a distribution has a strong tendency to artificially inflate the price, " says Columbia Law School securities expert John Coffee.

FORBES: Entrepreneurs