However Alt-J's experimental art-rock album An Awesome Wave and London singer Jessie Ware's debut Devotion have been tipped for success by rival bookmakers Paddy Power.
What the post-digital world recognizes is that digital is now fundamental, not experimental, and that the art of the digital era is rapidly making its way toward that of traditional campaigns and marketing efforts.
But the cafe also has a modern aesthetic, and attracts a college-aged crowd with experimental jazz records pumping from the speakers, live performances, art exhibitions and record parties, where people bring their own vinyl collection and discuss music.