Both types of power are balanced and expressed in watts, which explains the experiment's name.

ECONOMIST: Weighing a kilogram

The mask of another name also enables writers to experiment without alienating the audience, or give one name to a team effort.

BBC: The Two Ronnies script

The album called The Harlem Experiment lives up to its name, with a sometimes-unexpected match of artists and songs to evoke the musical hotbed of New York's famously diverse neighborhood.

NPR: Look What's Growing in Spanish Harlem

In an experiment popularized by the book of the same name, volunteers were told to keep track of how many times a basketball was passed between players.

FORBES: The Invisible Gorilla Effect

Of the two, Stanford Prison Experiment was the only one copped for a band name.

FORBES: How Sports Parents Can Resemble Nazi Sympathizers

Alex (his name supposedly an acronym for Avian Learning Experiment) eventually learned the names of about 50 objects, knew the numerals from one to six, could perform simple addition and used categories such as similarity and difference, shape, colour and material.

ECONOMIST: Alex the African Grey

The system is tiny but has a grand name - Warp Drive (Water Alcohol Resisto-jet Propulsion De-orbit Re-entry Velocity Experiment).

BBC: Strand-1 'phone-sat' ready for orbit