Yes, news organizations should exploit any means to distribute their content, embrace any experiment that has enthusiastic patrons and advertisers.

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When you own the content, it makes sense to experiment with new ways to draw viewers and revenue streams.

FORBES: Magazine Article

Microsoft is rumored to be following up the successful 1 vs. 100 experiment in offering episodic TV show-like content on Live with a poker game show.

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The experiment retrieves coastal data including water depth and clarity, chlorophyll content and seafloor composition for civilian and naval purposes.

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Showcase Live is the latest experiment in the company's push into so-called alternative content.

FORBES: Screen Play