"That is not the preferred customer experience, " he says.

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Mr Haddon considers the spectrum of his characters' experience, from the expanse of the Welsh landscape to a preferred brand of beer.

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In a leader, given the choice between experience and the ability to learn, the latter should always be preferred, especially in times of rapid change and challenge, which these certainly are.

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The company has trumpeted enhanced video and memory capabilities on the new system as a way to provide an experience that's at least on par with the rival Microsoft Xbox 360 and Sony Playstation consoles, which are preferred by many diehard gamers.

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