Despite her having decades of experience in the field, the new boss talked down to her, over-explained things, offered unwanted lectures, frequently cut her off and contradicted what she said in meetings.

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"You need to actually be able to directly measure how aroused the player is -- what their heart rate is, things like that -- in order to offer them a new experience each time they play, " Newell said.

ENGADGET

Experience has shown that the best way to change a process is to set up the new way of doing things, then flip the switch (flip method), rather than making incremental changes (drip method).

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