They often, for example, experience difficulty weaning babies onto formula milk once the baby is used to breast milk and they have to go back to work.

BBC: Breast vs bottle

There is no fixed formula but in our experience, restaurants spend on average 3-5% of their turnover on marketing.

BBC: NEWS | Business | The small business panel of experts

"We are pleased to welcome Maria to our test driver program, which will enable her to be integrated into a Formula One team environment and gain a vast amount of experience that will be useful to her career progression, " he said.

CNN: Female driver De Villota joins F1 ranks

Second, we use our Gogo Factor, which is our unique formula built to get every campaign more discovery and get funders the best experience possible.

FORBES: Full Interview: Slava Rubin on How Indiegogo Has Created Jobs

The formula for success is actually quite simple yet difficult to execute upon: make software smarter and the user experience simpler.

FORBES: More Data, More Dollars?