This is a degrading experience for the TSA screeners themselves because they are doing humiliating things to people who have no meaningful choice once they get to the checkpoint.
Minor League Baseball has long been known, and oftentimes praised, for doing nontraditional things surrounding the game and making the in-stadium experience more enjoyable for attendees.
Foreign Secretary William Hague said that, from his experience campaigning for the local elections, people wanted a government which was doing the things currently being done - tackling the deficit, cutting immigration and capping welfare.
Experience has shown that the best way to change a process is to set up the new way of doingthings, then flip the switch (flip method), rather than making incremental changes (drip method).