"The doctor said, basically, you can experience a lot of different things along the pathway, so it's not a surprise, " Cashman said.

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Liking an area of business and having the experience to run it is two different things.

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It's not that men and women like different things it is just they like to see experience them in a different way.

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"It's about adult play, making a space different to other shops and offering things like art and music as part of the shopping experience, " says Staton.

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The experience we have reading the news and engaging a blogger or participating in an online community are two very different things.

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