Hiring celebrity spokesperson Jennifer Hudson even contributes to this personal experience-based approach.
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What all of these brands have in common is an experience-based, engaging offline strategy to get customers in stores and keep them coming back.
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In other words, we were able to place 4, 000 unemployed people in jobs for which by traditional experience-based criteria they would never have been considered.
Experience- based marketing only works when it is focused on the experience instead of the marketing message, which is a big difference between success and failure.
When you consider this in context of the ultra-short attention given to computer and television screens among a growing media multitasking crowd, experience- based marketing is ever more appealing.
Seeing a moneymaking opportunity, a Lower East Side experience-based events and marketing firm, the Participation Agency, believes it has found a way to give New Yorkers a dose of private outdoor space, if only for a short while.
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Whether it's free streaming2 on Windows 8, a subscription on Windows Phone 8 or tuning into a playlist on Xbox 360 - each experience is cloud-based for immediate access to your entire catalog, making music management simple.
Comcast is working with Intel to develop this technology based on upcoming enhancements to the DLNA Premium Content Guidelines to deliver its XFINITY TV experience to Intel-based devices in the home.
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Run on an eight-inch screen with a similar screen faceplate behind the steering wheel, the Cadillac User Experience allows touch-based feedback (see the demo in the video above), vibration-oriented lane departure warning and (finally) a recognition program that responds to normal spoken requests for directions or music.
Past experience with zero-based budgeting, both in Britain and in America, has been disappointing.
The top-selling stylish T Series Ultrabook made with an ultra-smooth brushed aluminum shell now comes with a touch display on the new T13 Ultrabook to allow consumers to experience Windows 8-based touch in a clamshell form factor.
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His own experience with faith-based organizations when he was a young man demonstrated to him the importance that they have in our public life, and he believed very clearly that we could extend this important health care coverage to all women, no matter where they work, and do it in a way that still found that balance that preserved religious liberty.
It's likely his greatest contribution to Facebook was his creation of a corporate structure--based on his Plaxo experience--that gave Zuckerberg complete and permanent control of the company he founded.
Intel, Microsoft and our partners have been working closely together on testing and validation to ensure delivery of a high-quality experience across the nearly 200 Intel-based designs that will start launching in October.
At the heart of this model is a reimagined educational experience grounded in mastery-based, personalized learning.
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These new directions are possible because the Sense experience is now web-based as well as phone-based.
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Initially the experience will be browser-based, but Nintendo plans to create a dedicated Miiverse app in the future.
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They can either explore through a map-based experience of Florence through different characters or they can sync with the episode.
The four highest paid majors for people with less than five years' experience were all engineering-based, with computer engineering leading the way.
Alexa is ARRI's answer to the RED ONE digital, so don't be held captive by your consumer-based experience of what a camera is or what it should look like.
"Consumers are ready for the smart TV experience, bringing Internet-based applications and services into the living room, " said Wilfred Martis, General Manager of Retail CE, Intel Digital Home Group.
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While athletes might demonstrate extraordinary self-control throughout years of training, they experience an out-of-body experience when they win the ultimate prize, said Los Angeles-based image consultant Farrah Parker.
Only players with integrated systems experience can wrap or bundle their offerings based on the real-world experience of product performance.
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"We're going to have to pay more, " says Bruce Sanborn, president of the Orange County-based Movie Experience theater chain.
Second, since tablets are often used while watching television, tighter integration between the TV commercial and the tablet-based Web experience should be mandatory.
In addition to an epic single-player campaign, Resistance 2 will offer two-player online or split-screen co-op through the single-player campaign, and a new, focused progression-based multiplayer experience.
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We need to come to grips with the fact that the traditional classroom-based university experience is becoming less feasible for a growing portion of the U.S. population.
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The Lumia 800 contains an instant-share camera experience based on leading Carl Zeiss optics, HD video playback, 16GB of internal user memory and free SkyDrive storage for storing images and music.
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Scott Brown, marketing manager for Cisco's Media Solutions Group, says the goal is to create an "interactive, personalized, community-based entertainment experience" for people--and an easily administered system to help media companies deliver content.
Listen to Larry Krause, a San Francisco-based planner: "Based on our experience, most people lose money on the market" (see box, p. 199).
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