The aim is to create a small, standard set of savings products that are so simple and safe that they could be sold without expensive financial advice so allowing low-income households much readier access to saving.
Sometimes the massive and expensive institutions that deliver health care are worse at dispensing practical advice than a quaint how-to book available at a used book store.
At the time the consumer organisation Citizens Advice dubbed the sale of PPI policies a "protection racket", saying they were often too expensive and failed to provide the level of cover that customers thought they were getting.