We view this internally as a very large one-time expense and then our job forever after will be to continually convert these subscribers into customers and to make sure our customers keep buying from us.
The scientists' union Prospect echoed this view, warning that the new council must not be at the expense of existing research or the nation's core scientific capability.
That is a defensible view, just 48 hours after the resignation of Mark Hurd amid charges of abusing his expense account in conjunction with improper relations with a female contractor.
Banks, for their part, view the fees charged for capital-raising in part as a pay-off for the effort and expense put into their corporate-broking work.