To do it right and match your expectations to a model portfolio, advisors need your truthful disclosure about risk tolerance.

FORBES: Three Things Most Investment Advisors Don't Tell You

It even inserted itself as a moral authority: remember club chairman Billy Payne scolding a scandalized Tiger Woods for failing to "live up to the expectations of the role model we saw for our children"?

WSJ: Jason Gay: Augusta Opens a Door

Despite expectations for a flagship new model, codenamed M7, this year, analysts said HTC could struggle to catch its rivals.

BBC: HTC profits slump 90% on strong competition

He created a leadership model that outlined expectations.

FORBES: Pulling Campbell's Out of the Soup

There's still a bright future for electric vehicles though -- electric car maker Tesla Motors announced that it turned a profit in the first quarter of 2013 for the first time, as sales of the Model S exceeded expectations.

ENGADGET: Inhabitat's Week in Green: stair-climbing vacuum cleaner, carbon dioxide diapers and a real 3D-printed face

Maybe you should temper your storage expectations a bit, as the base model actually only allots 23GB of that space for use.

ENGADGET: 128GB Surface Pro ships with 83GB free, 64GB has only 23GB

This well-reported and smart article on Reuters explained the growing failure of Groupon ( GRPN) to live up to expectations, and explored how it might alter its business model to revive growth and survive.

FORBES: What If the Groupon Business Model Was Right -- And the Problem is Just Crummy Execution?

In other words, you will need to build a business model and a workforce that not only exceeds customer expectations but anticipates and provokes them.

CNN: How to prepare your workforce for the next decade

Company officials believe that by raising the expectations of Chinese customers, Caterpillar can steer China's equipment industry toward a new business model that favors Caterpillar's service-oriented approach.

FORBES: Magazine Article

However, the new jcp, centered around the shop concept, is gaining traction with customers every day and is surpassing our own expectations in terms of sales productivity which continues to give us confidence in our long term business model.

FORBES: JCPenney's $123 Million Win

In a freshly published filing with the US Securities Exchange and Commission, Tesla revealed that it hasn't reached its goal of producing 400 Model S vehicles a week, which places them four to five weeks behind their 2012 delivery expectations.

ENGADGET: Tesla behind on Model S production goals, aims for extra cash with stock sale