If the Fed had a standing, credible commitment to keeping nominal incomes growing at 5.5 percent in 2008-2010, speculators would have effectively helped the Fed achieve its goal by buying up assets before they fell too far, in expectation that future Fed intervention would cause those asset values to rise again.
The assessment approach we took fused the emotional and rational category attributes with product benefits and values, and then identified the category-specific purchase drivers and the expectation levels consumers held for the Ideal product.