It remains to be seen how long Heras will keep up with Armstrong et al but expect crowds to be left in awe by his climbing ability - he could yet be crowned king of the mountains - and will surely bring a stage victory on one of the tougher stages this time around.

BBC: SPORT | Other Sport... | Cycling | Roberto Heras

He will also be a huge draw for the crowds who will expect big things in the 100m and 200m.

BBC: Steve Cram column

You might expect retailers to take the crowds for granted by now.

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