Facebook has been expanding its ad services that use identification data.

WSJ: They Know What You're Shopping For

Publishers can also add animations, such as ability for users tap to expand or collapse content in an ad, swiping functionality, or expanding a video to full screen.

FORBES: Flite Brings Its Real-Time Ad Platform To Mobile

This quarter, Baidu excelled on cost management and gained traction in ad sales to larger enterprises, expanding on its customer base of small- and medium-sized firms, said New York-based analyst Colin W. Gillis, who tracks Baidu for Canaccord Adams.

FORBES

But even as overall magazine advertising revenue grows, it's not expanding nearly as fast as U.S. ad spending as a whole.

WSJ: Time spin-off highlights risks facing magazines

This past month, too, the league has redoubled on other promotional efforts, expanding the array of matches played outdoors from 1 to 6 next season, and also launching a new ad campaign for the playoffs.

FORBES: Nearing Playoffs, NHL Buzz Almost Back at Pre-Lockout Levels