But one novel strategy has been adopted by rival SM Entertainment, which is trying to make inroads into the Chinese market with Exo -- a boy band that performs their songs in Mandarin as well as Korean.

CNN: Psy's record label sets sights on China

The test, in which an Aegis ballistic missile cruiser shot down a target fired from Hawaii, was the first exo-atmospheric kinetic intercept of a ballistic missile in the ascent phase of flight, and the third intercept from an Aegis warship.

CENTERFORSECURITYPOLICY: Sea change in missile defense

In their paper, the co-authors argue that gravitational tidal heating caused by the gravitational friction of an earth-like exo-moon on an eccentric orbit around a Jupiter-like planet lying at a Jupiter-like distance from its parent star, could, in fact, create habitable conditions.

FORBES: Earth-Like Exo-Moons Can Lurk Well Beyond Planetary Habitable Zones, Say Astronomers

But Jyothy Rao, the namesake daughter who after marriage and a family-business program at Harvard now heads marketing, is pushing such items as a dishwashing bar (Exo).

FORBES: India's Jyothy Laboratories Keeps It Clean