In a statement Honda said the "activity was contrary to our existing policy and procedure" but it "sincerely regrets the injuries which Mr Santos has suffered".
One of the most promising proposed solutions, and one which rests somewhere between the two extremes, is a procedure analogous to organ donation (and not unlike existing social-media privacy settings) by which social-media services would prompt users to check a box indicating their postmortem instructions for social-media asset disposition.