First, as each of these innovations happen, we repurpose our engineering and marketing forces from existing markets to enable the new ones.
His literary team also worries that introducing a new work too soon after his latest crime thriller's release could distract readers from the marketing campaign around his existing books.
For years they have invested huge sums to license drugs from rivals, make small improvements in old drugs and clinch broader marketing claims for already-existing products.
Primarily, marketing programs have been designed to try keeping existing customers from buying something else.
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Ian has a unique mix of marketing and entrepreneurial experience to help grow our existing companies and develop new markets and industries.
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This season, NBA China formed multiyear marketing partnerships with AB and Gatorade and renewed an existing partnership with Lenovo.
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We do not believe that this decrease in our online marketing initiatives will adversely impact our ongoing business with existing customers or subscribers as the related expenses are not designed to drive transactions with such customers and subscribers.
We offer a 360 degree marketing approach to build brand awareness while developing new and existing business relationships.
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Thomas Frist says he will immediately end doctor-hospital partnerships (and dismantle existing ones), tone down Columbia's high-pressure marketing tactics and limit the firm's expansion into communities where Columbia has met (and often steamrollered) local opposition.
These companies are either adding support services to an existing open source project or creating software and using open source as a marketing technique.
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The difference is that you are investing time, resources, and money into branding, marketing, infrastructure, all to create your brand against the existing vision and mission of the company.
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"Incremental revenue from paid search was far smaller than expected because existing customers would have come to eBay regardless, whether directly or through other marketing channels, " said an eBay representative.
Japanese game makers argue that platforms can help them keep existing players to stick around longer and attract new users more cheaply than other marketing techniques, such as paying middlemen for downloads.
Mark Carr is the managing partner of the South Street Strategy Group, a Boston-based consulting firm that combines strategic consulting with the best in marketing science to help clients capture new growth opportunities and improve their existing business.
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Companies need to figure out how to use marketing analytics to create new growth for their companies, not just penetrate existing markets.
Until now, it has been necessary for anyone approaching prospective investors in the US to have a substantial pre-existing relationship in place in order to actually discuss a particular investment opportunity with them or provide them with marketing materials.
Supposedly, DMM wants to take advantage of "existing manufacturer relationships" in China to offer tablets through the Buyers Club of another company, Direct Media Marketing -- which doesn't appear to exist on the internet, at least as it's described.
While we are mostly concerned with the outreach to and initial engagement with potential and existing customers, we really need to see a complete picture of what happened to the lead generated by these marketing.
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