Today's agreement does not impact any of Funai's existing brand licensing agreements with Philips.
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But taking an existing brand downmarket in this way can be dangerous, analysts say.
For example, when Vivo acquired Crystal Tech in Tucson, Arizona, it opted to leave the existing brand in place for six months.
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So Krafcik insists his strategy will remain to elevate the upscale bona fides of the existing brand rather than to launch another marque.
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But what seems to have irked anti-corporate coffee lovers about Harris and Hoole is that Tesco has not bought into an existing brand, but is instead attempting to build one from scratch.
On larger priced items, Best Buy needs to use its marketing power to partner with strategic suppliers to create unique offerings that are only available through Best Buy (either their own brand or an exclusive with an existing brand).
As the company acquired more and more dealership groups starting in the late 1990s, it retained the existing local brand names for 15 groups, like the Maroone Automotive Group in South Florida.
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Although he has only been in the kitchen since Easter, the results are impressive, starting with a range of raw vegetables accompanied by an intensely smoky baba ganoush, the existing Petersham brand of extra virgin olive oil and pita bread.
To become a next gen challenger brand, existing brands have to work a lot harder.
Upon completion of the transaction, iQiyi will be consolidated into Baidu's financial statements. iQiyi will continue to operate as a separate brand with its existing management team.
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The difference is that you are investing time, resources, and money into branding, marketing, infrastructure, all to create your brand against the existing vision and mission of the company.
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"They have more of a brand, and an existing client base of IM customers that dwarfs what Skype has, " he says.
Properties with an existing fanbase and a well-recognised brand are much more likely to sell such rights.
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Brands can no longer ignore this opportunity for communicating brand value and building brand trust by engaging with existing and potential customers.
As a result, it now finds itself trying to win back former customers and convince existing customers to remain loyal to the brand.
People can join an already existing group that wants a certain product or brand.
We offer a 360 degree marketing approach to build brand awareness while developing new and existing business relationships.
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Virgin is a so-called virtual operator, which leases network capacity from an existing operator and markets services under its own brand.
The affected company, Bank of Scotland Dealer Finance, will not give out any new loans after September, Lloyds said, but it will continue to serve existing customers through its Black Horse Motor Finance brand.
Everyone acknowledged from the start of its bailout adventure there might be enough existing products that could be spiffed up, and enough brand equity, for the company to revive in the short term.
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Viacom and News Corporation want to build or acquire brand new online businesses as well as to expand their existing brands onto the internet.
For example, Drevna noted that expansion projects at the nation's existing refineries have had the effect of adding the equivalent of a brand new refinery every year.
Since Akzo would be able to supply Wal-Mart from its existing manufacturing capacity, Barker estimates that the gross margin on Akzo's budget brand decorative paint would be an impressive 30%.
While there is some existing research on the use of humor in advertising, there is little linking predictive brand metrics to examples of different comedic approaches and we invite you to share in our insights.
Since the fragrance arm has been brought in-house, the plan is to shrink the brand's exposure, canceling lower-end outlets, followed by a revitalization of existing products.
On Urge and integrating with Rhapsody, "The Urge brand will be retired... but we wanted to be welcoming and loving to existing Urge subscribers" who are now making the migration to Rhapsody.
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The brothers set up the sandal company using the brand name Gandys Flip Flops in 2011 and currently donate 10% of their profits to an existing orphanage in Goa.
Applicants can apply on behalf of a brand-new school, a restart of a persistently failing one, or a complete redesign of an existing, higher-performing school.
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