Organizations are realizing the role communications strategy and execution can play in their very success.
The corporation is in a virtuous cycle of economic growth, whereby success breeds success: the successful execution of one function contributes to the positive execution of other functions.
Until validation occurs and the organization moves to focus on execution and scaling, the key to success is efficiently and quickly running experiments and making pivots.
You see how much success is heavily weighted towards execution.
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The success of the bailouts from an execution and profitability standpoint will be debated endlessly, but from the standpoint of keeping the financial system intact it is difficult to argue with Geithner: the bailouts should never have been necessary, but when they became essential they had the desired effect.
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Kia success is not just the great creative execution of their Soul Shuffle campaign, with hip-hop hamsters driving a tricked out Kia Soul, but its integration of social.
It is tempting to credit the standard retailing virtues of good execution and a deeper understanding of the customer for this success, but the truth is far more enlightening.
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To compound his frustration, he must entertain 40, 000 fans on a weekly basis and the plans he has meticulously formulated to achieve on-field success have to be handed over to others for execution.
"I believe there is a degree of focus and execution necessary, along with different patterns of doing business that can drive success in that marketplace, " Mr. Elop said.
Brandon Evans of the social marketing agency Mr. Youth in New York City and Michael Lebowitz of Big Spaceship, a digital ad shop in Brooklyn--were asked to take into account the success of the campaigns as well as the quality of the execution and creativity of each one.
But the devil is more likely to be found in the execution details, and good strategic choices executed in a clumsy manner are not a recipe for success.
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