It has an exclusive option to repurchase its rights to the three drugs for a preset price, which it will likely do if the clinical trials succeed on its cholesterol-lowering drug, called 301012.

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In the future, its preferred option will be exclusive deals with the studios that produce the shows, like the one it announced earlier this year with Warner.

ENGADGET

Verizon has said it plans to implement the technology in 2014 and Sprint has said it plans to make HD Voice an option on the Sprint-exclusive HTC Evo 4G LTE.

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Strickland also said that, while talk of any exclusive content is "really premature, " it could be an option down the road.

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