Its simple, elegant, exciting approach lured in consumers and finally altered their mobile behavior.

FORBES: The iPhone Turns Four: How It Has Changed Us

This sounds pretty simple when written, but can be a challenge during the exciting and sometimes tumultuous move into a new product line.

FORBES: Toms Adds Glasses In A Smart, Social Brand Extension

So it's exciting to have Sargent show us the ranges of white in a simple stucco house in Corfu (1909) and the tower of Venice's Dogana (1911), as well as in garden sculptures in Florence and lots of water views.

WSJ: Fluid, Evanescent Images | John Singer Sargent Watercolors | Brooklyn Museum | By Tom L. Freudenheim