But it's an area ripe for exploration, ripe for us all getting exciting about.
THERE'S SOMETHING exciting about turning paper into confetti the physical destruction of annoying documents and the psychological catharsis of purging.
"It was a mutually transforming experience, and that's one of the things that was so exciting about those tours, " Cull says.
This experiment, along with its ancillary marketing, point to something really exciting about Nanoracks opening up a relatively inexpensive platform for a wide variety of scientific research.
The possibilities are tremendous and exciting about the change Clinton might be able to bring to the world of global development and finance, were she to take the helm of the World Bank.
When I met David Braben in Frontier's offices last week he was excited about what it could offer: "What's very exciting about it is it brings the funding directly from the people who are going to play it, " he explained.
It's hard to explain, but there's just something fundamentally different and exciting about looking at people's Instagram shots on a device that is so powerfully equipped for taking pictures of your own, with no other hardware or file transfers getting in the way.
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"What is so exciting about seeing these films is that they really represent just another conception of cinema, one far more based on the image, less on notions of continuity or creating a real world for the action to take place in, " says Pena.
"What's exciting about Ord is that one can see the local leadership emerging to go out and challenge people in the community to take control of the future, to invest in entrepreneurship, small business, " says Chuck Hassebrook of the Center for Rural Affairs in Walthill, Neb.
One really exciting thing about user-led innovation is that customers seem willing to donate their creativity freely, says Mr Von Hippel.
The exciting thing about this is that the infrared detectors these beetles use are different from the ones of their Northern Hemisphere cousins.
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"The most exciting thing about this fragrance is that is was collaboration between myself and two lifelong friends of mine, incredible photographers and creators, " she said.
"The exciting thing about this moment is that you not only have the promise of new markets, you have credible players putting significant capital into them, " says Whitesides.
One of the funders, Deneen Hesser, research director of the American Brain Tumor Association, says the research on vaccines is exciting and about expanding the realm of possibility.
My esteemed colleagues Matt Herper, Bob Langreth and Avik Roy have been in the middle of an exciting debate about whether we spend too much on health care in this country.
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Jenkins and Son is a member of Gweithgor Dyffryn Aeron, and he and the Gweithgor directors have exciting ideas about how we can develop the site together, and generate new employment in the area.
One of the most exciting things about the map and atlas market, according to Crouch, is that unlike fine art, where most art works are already documented, it is still possible to make important discoveries.
Together with the 30-odd stockbrokers he has hired from Nomura, Japan's biggest stockbroker and his former employer, Mr Kitao runs a finely tuned investor-relations unit at Softbank, which puts out a steady patter of exciting news about the company's new ventures.
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It will take creating new spaces in which young people learn more about the wide range of exciting STEM careers, and about what they must do to access those careers.
Now one of the exciting new books about the Creative Economy offers an interesting answer.
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It is equally exciting to think about our plans going forward.
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It's exciting to think about how many people across the world will be able to unlock the power of SwiftKey today at such a low price.
There's stockings hung above the fireplace, overflowing hot cocoa on the table, a MakerBot Replicator 2 printing ornaments beneath the tree and a sampling of the year's most exciting gadgets strewn about.
The White House is all a-Twitter about an exciting event that's happening next week.
Last summer, I wrote about an exciting initiative at Drexel University called the Drexel Smart House.
As such, and for marketers like us, these brands are creatively liberating, and even exciting, to think about.
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Just the other day, Robert Scoble, Silicon Valley startup guru, wrote a piece about the exciting future of Facebook.
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