It is a moment of social exchange and communication, an affirmation and renewal of family, group or community identity.

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People and cultures are connected through rapid communication and the exchange of seemingly endless information, all through new platforms and tools.

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To succeed in this new environment, marketers need to move away from one-way communication and towards a true value exchange, where consumers interact with the brand continuously because they are getting more than just a slogan, but an experience that transcends the product itself.

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In 2012, Microsoft Active Directory, Exchange and Office will give way to more real-time, social communication cloud applications, which run on mobile devices and browsers.

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The Securities and Exchange Commission needs to stop social media as a means of official corporate communication.

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For that type of communication you need the personal exchange to effectively get you point across and to understand their concerns.

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As communication facilitates more efficient collaboration within its population and greater specialization-and-exchange within its vast market, the Indian economy will move steadily towards greater optimization.

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