That means building in-house talent through applied learning programs as well as clear career tracks linked to performance on delivering excellent customer experience, both within marketing and throughout the organization.

FORBES: B2B Marketers: It's Time to Become a Growth Engine

The prize rewards projects and activities of individuals, institutions or non-governmental organisations for excellent models, best practice and the creative use of ICT to enhance learning, teaching and overall educational performance.

UNESCO: Apply for UNESCO Prizes