"Rather than trying to optimize for profit on this one spike, you should do everything in your power to exceed your customers' expectations and convert the huge influx of new customers into lifelong fans, " says Troy Henikoff, co-founder and chief executive officer of Excelerate Labs, a startup boot camp in Chicago.

WSJ: Can You Handle a Sudden Surge in Sales at Your Business?

That is, to understand what your users want and exceed their expectations.

FORBES: The Importance Of Mobile App Engagement

Your responsibility is not to always agree with your boss, but rather exceed her expectations.

FORBES: Connect