To stoke interest in the Evora, Lotus recently announced a new Sports Racer version.
The British company's experimental Evora 414E uses two electric motors, each providing 400Nm of torque.
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Like the Tesla (which is based on a small Lotus), the Evora does not need a gearbox.
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Idowu, who won silver at last year's Olympics, edged out Portugal's Nelson Evora, who pipped Idowu in Beijing.
The 30-year-old Idowu soared past Evora's mark of 17.55 with his third-round jump, despite taking off well short of the board.
It shows how important color choice can be: The main point of distinction from other Evora models is the color palette and options.
Portugal's Nelson Evora denied him the Olympic title in Beijing in 2008 by five centimetres and Phillips has vowed not to miss out again.
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The Venator also bears a striking resemblance, in profile and in specification, to the Toyota-powered Lotus Evora S, though Mr. Muller declined to specify his powertrain supplier.
Defending champion Evora, who beat Idowu by five centimetres in Beijing, had three attempts to beat Idowu's winning jump, but could only manage a leap of 17.55 on his final attempt.
Lotus is adding simulated engine noises to the Evora.
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The Olympic silver medallist opened with an effort of 17.10 but passed the qualifying mark with his second attempt, Beijing gold medallist Nelson Evora leading the early qualifiers for Tuesday's final with 17.44.
It will be loaded with every last option available on the Evora, yet its starting U.K. price of 57, 900 pounds represents a savings of up to 6, 450 pounds compared to a regular Evora similarly equipped.
Kicking off the new year in style will be Pavilion desktops featuring a choice between ATI's Radeon HD 5350 (code named Evora Cedar), which will have HDMI, DVI and VGA ports along with 1GB of onboard memory, or the juicier Radeon HD 5570 (aka Jaguar), which bids adieu to VGA in favor of DisplayPort and bumps up the memory allowance to 2GB.
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