But perhaps the most important reason is that we are in an incredibly fluid era of human social evolution.

CNN: Social media make us more honest

There is little question that the evolution of this transformative technology promises to ignite a new era of custom manufacturing.

FORBES: Written by Robert ��Buzz�� Kross

These curious hominids lived about two million years ago in an era that scientists consider the crucible of human evolution, when four or more apelike hominid species struggled for survival in Africa.

WSJ: Creature Combined Human, Ape Traits

That leaves Microsoft with a choice to either shift gears and embrace the evolution of the PC, or quietly accept its fate as a dinosaur of the PC era.

FORBES: Why Windows 8 Is Such A Crucial Step For Microsoft

This is the cultural backdrop to the latest evolution of ForbesLife, reconceived and redesigned to investigate, define and, yes, celebrate this Era of Connoisseurship.

FORBES: Curtain Up

This dramatic and rapid evolution of the relationship between people and their machines places us at the dawn of yet another new era, one we are calling the Age of Context.

FORBES: Age of Context Draft Introduction

In some ways, Google represents the internet-era equivalent of Bell Labs or Xerox PARC legendary corporate research outfits that shaped the evolution of technology in earlier periods.

ECONOMIST: The internet