There is yet one other reason for firms to operate as multinationals: because everyone else is doing it.

ECONOMIST: Worldbeater, Inc | The

It could be another depressing case of follow-the-leader drug development where drug companies rush to test a similar compounds class because everyone else is doing it, only to find out in the end that none of them work very well.

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Doing what everyone else is doing playing it safe just to avoid bombing is the real gamble, because you will likely make no impression on your audience at all.

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To find where everyone else is doing this wrong, where can you do it differently and better.

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As an avowed contrarian, it would be antithetical for me to feel obligated to do what everyone else is doing.

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