Its goal is to build an online public community, providing a forum for politicians, public figures and the everyday consumer to talk about ideas, projects, campaign or whatever they want.

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Until he sees a tangible difference in everyday life here, talk about new strategies - in a sense, is - is merely talk.

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And I talk to people everyday in all kinds of businesses that are using iPads, all the way from Boards of Directors that are shipping iPads around instead of board books, down to nurses and doctors in hospitals and other large and small businesses.

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Older people talk to me about their everyday problems.

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Adding to these secular tailwinds is the hyper local community appeal of mass participation events that drive interest, talk value and unique experiences that people are seeking in their everyday lives and you have a winning combination to say the least.

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