The companies that control them will be responsible for running their own version of the ICANN registry, she said, making it harder for trademark owners to monitor every address that is handed out.
Every once in a while, some Trademark owner or the other loses rights because it becomes so famous that people starting calling the article by the trademarked name.
What has happened to Apple has been a minefield for decades: the problem of finding a trademark that is clear in every jurisdiction where you want to do business.