I'm wrong, but when the lungs are screaming you need every encouragement you can get.

BBC: Me, my race and Haile

But every once in a while they need a little encouragement and they need to know that no dream is beyond their reach.

WHITEHOUSE: President Obama Honors the Los Angeles Lakers

It is to give parents of every racial and social-class background the examples, encouragement and supports they need to help their children experience the joy of learning and develop ambitious attitudes and habits of mind that will serve them well throughout their lives.

CNN: Commentary: What parents can do for their kids

Since the number one principle for every Social Business is sharing, your company DNA needs to further a natural environment of encouragement, openness and honesty.

FORBES: Demolishing the Social Hype