But the potential of global, on-demand viewership has Evershed believing just such a model can be successful, and that definitely includes his properties.

FORBES: Mondo Interview: Happy Tree Friends Join Eminem, RWJ In YouTube's Billion Views Club

Richard Evershed, of Bristol University, in England, and his colleagues, have just published a chemical analysis of what turned out to be a cosmetic foundation cream from Roman London.

ECONOMIST: The Romans, too, had sophisticated cosmetics

John Evershed, CEO of Mondo Media, called me from the parking lot of Disneyland last week to discuss a milestone that only 18 other companies have reached on YouTube.

FORBES: Mondo Interview: Happy Tree Friends Join Eminem, RWJ In YouTube's Billion Views Club

Mondo has been around since 1988 in various incarnations, Evershed told me, and was one of those companies that got VC funding during the first Internet bubble in the mid 1990s.

FORBES: Mondo Interview: Happy Tree Friends Join Eminem, RWJ In YouTube's Billion Views Club

But Evershed sees a time when the kind of content Mondo produces becomes the standard for entertainment: Online, on-demand, branded networks that can be watched from as many platforms as people can design.

FORBES: Mondo Interview: Happy Tree Friends Join Eminem, RWJ In YouTube's Billion Views Club