Likewise, Kodak took a costly black eye in the battery business from industry leaders Duracell and Eveready, and divested from its battery spin-off, Ultra Technologies, with another painful loss.
Pioneering the now common practice of corporate sponsorship of scientific ventures, he accepted the Dodge Brothers' offer to supply a fleet of cars and signed similar deals from the makers of Eveready flashlights, Smith-Corona typewriters, MJB coffee, Royal Cord tires and many other products.