From the demo, the whole thing seemed pretty straightforward for anyone who's ever used an in-car Bluetooth system, checking things like stock prices and sports scores, if you're so inclined.
Pat-rights says that Apple has pretty much been ignoring them ever since they contacted them back in 2003 about this, and that they're getting ready to file suit on March 21st if their demands aren't met.
And yes, you can point - as the Welsh union representing teachers and lecturers has done - to "pretty savvy" youngsters who these days more than ever weigh up the qualification versus the debt.