Some people seek out publicity at events, as if it's going to help them promote their name.

WSJ: Cindy Sherman

He orchestrated media events to win free publicity, betting that a public outcry would embarrass Hormel as well as the businesses connected to it.

NEWYORKER: American Dream

Ms Tinbrell, who described the Games as a "once in a lifetime" opportunity for local businesses, said better publicity of events in the town over the summer was also required.

BBC: Much Wenlock

The FBI was thrilled with the turn of events: "Any publicity that gets the word out that our Rebecca Rubin is wanted on various charges is certainly beneficial, " Beth Anne Steele, a spokeswoman for the FBI, told The New York Times, but the doll now carries the name of a wanted criminal.

CNN: The dos and don'ts of Googling people

This in order to take advantage of the favorable publicity that accrues to such events.

CNN: Taking Over

That is the result, political consultants say, of her powerful, consequential role as speaker and close relationship with Mr. Bloomberg, which allows her to benefit from the publicity the mayor receives at significant events.

WSJ: Democratic Voters Favor Best-Known Mayoral Candidates in Early Polls

Such events, which pursue political rather than strictly electoral goals, are worth millions in publicity to the gay rights movement.

CNN: Can Obama use Hollywood's soft power?

It would also apply to publicity on the internet and put an end to sponsorship by tobacco companies at cross-border events like Formula One motor-racing.

BBC: MEPs back tobacco promotion ban