There is no formal leader, organization or event publicity, and everybody participates for different reasons.

BBC: Buenos Aires�� Critical Mass

The letter calls the Cinemark event a publicity ploy from a company that is oblivious to the emotional strain on the families of the victims.

CNN: STORY HIGHLIGHTS

Ecclestone made the comments on a visit to Ferrari's annual publicity event at the Madonna di Campiglio ski resort, where he wore a red jacket resembling official Ferrari team kit.

BBC: F1 boss wants Massa to win title

The unintended consequence of it not needing TARP funds was a major positive publicity and branding event.

FORBES: Ford: The Remake Of An American Icon

Some 300 invitations were sent out for the event, which thanks to some unexpected publicity, grew beyond expectations, organizers said.

CNN: Hollywood activists stage anti-Bush bash

Despite pre-publicity in which organisers described the event as a community one, and purely historical, the BBC and another camera crew were prevented from filming within the grounds of Craigavon House and from recording speeches.

BBC: Thousands mark UVF 100th anniversary in Belfast

It still got its Superbowl commercial, and a fine one at that, and it also got reams of free publicity in the days just before the main event.

FORBES: David and Goliath: Sodastream's Striking Super Bowl Success

Sean Price argued that publicity about the outcome could prejudice jurors in the event of a trial following the outcome of Operation Sacristy.

BBC: Sean Price misconduct hearing delay bid fails

The Lumia 820 was a little starved of publicity at Nokia and Microsoft's big press event, with the emphasis mainly on new technologies being introduced with the Lumia 920.

ENGADGET: Nokia Lumia 820 review: a less expensive option for the Windows Phone crowd