His predecessor, Tim Floyd, resigned following allegations that he paid Rodney Guillory, a Los Angeles event promoter, to help steer star recruit O.

FORBES: USC's Fall From College Sports Elite A Cautionary Tale

The event promoter Taking Liberties said the posters did not claim that drinking alcohol would lead to sexual conquests and that the drinks prices were displayed as independent parts of the design.

BBC: Generic alcohol

Baron Cohen got thousands of spectators to appear in a penultimate fight scene for his film by setting up a dummy promoter, Blue Collar Brawlin, which organized the event through a known intermediary firm called Ring Rulers.

FORBES: Magazine Article

Promoter Gary McGuigan said organisers had been working on the event since last September.

BBC: NEWS | UK | Northern Ireland | Trader tells Fatboy: 'Praise you'

The wrangler previously had worked with two cousins of Kravitz's, a popular deejay and an Atlanta-based promoter, so he tapped them to work the Heineken event.

FORBES: Magazine Article

"We basically begged this guy (promoter Vivian Lees) to increase security measures and were told he has been doing the event for 10 years and that he knows what he's doing and to leave him alone, " says Limp Bizkit's Fred Durst.

BBC: Limp Bizkit's Fred Durst