The ones who are at every PR launch event, the ones who tweet about all the freebies they get.

FORBES: Video Game Journalist Robert Florence Leaves Eurogamer After Libel Complaints

Numerous requests by writers from Gizmodo and Gawker to get on the guest list were met with shrugs from Rubenstein, the PR firm handling the event.

FORBES: Did Apple Get Gawker Banned from The Daily's Launch?

At a technology awards event in London, reporters spotted a gaggle of RIM PR people clustered around their Blackberries - they promised us more news imminently.

BBC: Blackberry's message goes missing