The benefits of event marketing are harder to define than the number of cars sold.
The campaign, from ad agency Mullen, includes TV, radio, digital, mobile and event marketing, along with social-media and in-flight efforts.
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The platform allows teams, leagues and event marketing companies to make smarter business decisions based on what fans are saying in social media.
Successful viral marketing combined hi-tech social involvement with classic event marketing.
"I'd like to see her dancing on the stilts, she knows the choreography, " said Pope, whose official title is senior vice president of event marketing.
Foley, director of event marketing for Philips Healthcare, which spends several million dollars a year on trade shows, set up a 31, 000-square-foot exhibit at a radiology event in Chicago last year.
Thin branches, long vines and thicker branches comprised 100 thorns built around an initial metal structure, said Colin McKenzie of WCMG, an event marketing agency that started developing the piece five weeks ago.
For advertisers, the Super Bowl is now the single biggest marketing event of the year.
But now EA Maxis is turning the event into a marketing strategy.
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The company also plans to hold a marketing event Friday night in New York for its Lexus luxury brand, fueling speculation that it plans to transfer production of a Lexus model from Japan to Kentucky.
As the biggest marketing event of the year (with a respectful nod to Black Friday) the Big Event should remind marketers large and small how products become brands by becoming and remaining resonant, relevant, and more than a dogpile of support points and functional features and benefits.
The event is organised by Marketing Gloucester on behalf of Gloucester City Council and in partnership with Gloucester Quays.
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We leverage email marketing, event promotions, search engines, social media, analytics tools, blogging and our Web site to show business owners that they can to do the same.
In addition to finding new talent, the event is also a marketing ploy, meant to show that some of the stodgy ad agencies represented there are as hip as the youngsters buying the cell phones and vodka they are marketing.
From business to working at some of the most world-renowned fashion houses in their marketing and event management departments, Gadsby led a life of full-tilt glamour that kept her moving throughout Europe before moving back to California and starting her own company, A Gadsby Affair, in 2009 and then the joining conference and events series specialists behind GAIIN.
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Or is the inaugural Formula 1 race just an event that offers an unmissable marketing and media opportunity?
Supporting a diversity initiative with sponsorship dollars or by co-marketing a Hispanic event or a Hispanic website is not the answer.
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They also include contact and account attributes (title, department, industry, annual revenue) and key behavior characteristics (online and live event attendance, downloads of marketing materials, etc.).
In this age of consumer control, brand marketers and traditional ad agencies are actually leading their marketing efforts with event-based programming, and then turning that footage into TV spots.
The event was so successful as a marketing tool, Le Cirque expanded its commitment to pop-ups.
However, heightened competition in Chinese skin care market in such an event would warrant increased spending on marketing and advertising by all players, which could erode away the EBITDA margins in the short-term (2011-13), but a significant upside is almost unquestionable.
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Mild-mannered and self-effacing, Mr. Liodice transformed the annual conference from a cocktail-and-golf boondoggle cliche into a marketing TED-like event, with an inspiring and energetically relevant agenda, where the focus is on learning and useful dialogue (laced with networking, entertainment, and of course, a bit of cocktails and golf).
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Today, it is announcing that it is the exclusive marketing partner for live-event ticketing with MileagePlus.
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Of course I'm paying my internal marketing manager to keep the event site updated and current, too.
Organizer Pascale Dedonker, who is country manager for Switzerland Cheese Marketing, says the promotional event was actually no more disconcerting than a ski lift.
Depending on how you measure advertising success in that event, it appears that the new marketing leadership sees value and rewards both now and in the years ahead.
The system, developed internally at Linden Lab, has been adopted by online review site Yelp, event-planning site Eventbrite and digital-marketing agency Organic.
"It's a major marketing expense, a multimillion-dollar event, " Ms. Bush says.
For retailers, pop ups shops combine traditional marketing with the excitement of a live event, enticing customers to interact with the brand and experience new products.
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Now she's a director of marketing and is teaching me a few things about event management technology.
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