Also creating buzz at the event was the unveiling of the iBook interface, an aspect of the iPad that's expected to take a big bite out of the e-reader market currently dominated by Amazon's Kindle.
In a presentation at the paidContent 2012 event on Wednesday, WP founder Matt Mullenweg described a new interface that will take the software in a new direction.
Highlights of the week include an art installation at a sectarian interface in north Belfast and an Understanding the Past centenaries event looking back at the turbulent period leading up to the partition of Ireland.
Anyone who's returned from an event with a virtual armful of photos may have been frustrated with Facebook's upload interface, which until now has involved a less-than-intuitive file browser.