And unfortunately, we live at a time in sports where even the most easy-going and embracing of sports fans has every reason to be cynical.

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Yet, at the same time, it will plainly be far from easy to bring in at all quickly even the most promising candidates: Poland, the Czech Republic, Hungary, perhaps Slovenia, perhaps Estonia.

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For example, several people make the point that even the most complicated and recondite ideas have some easy-to-express core.

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Make it super-easy to use, and even the most tech-phobic seniors will come.

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Eventually even the most oblivious of us wakes up and realizes that easy money caused a bubble, not a boom, and then the rate must go up.

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Even on Burns Night, getting Americans to eat the most Scottish of meals is no easy task, explains Paisley-born Jim Short, 76, who attends a Burns Supper in LaGrange, Georgia, organised by The Order of the Tartan, a local Scottish heritage society.

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But it is not easy to turn around the world's biggest firm, even for the most commanding of bosses.

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You have easy visibility and access, with very, very little capital, to even the most powerful technological platforms on the planet, where you can assemble very inexpensive but very powerful information tools to create extraordinarily valuable services.

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Most of the thousands of devices in use today were cleared under this easy passage, even frightfully intrusive new tools.

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