It's not well-known or even thought about but ever since Leo Hendricks unveiled the first fully synthetic moldable hard plastic called Bakelite to the American Chemical Society in 1909, except for a very small percentage that has been incinerated, every single molecule of plastic ever manufactured still exists somewhere in our environment.

CNN: Opinion: Creating a sea of change

Yet even environmentalists worry that extremists have targeted this film, and Leo, to draw attention to their cause - expending energy that could go to other campaigns, and better causes.

CNN: POSTCARDS FROM THE BEACH

Even on the day the deal was announced, I wrote that one extremely sceptical analyst told the CEO Leo Apotheker he was paying "a fantastic price".

BBC: HP��s boss and a disastrous deal