This fundamental shift in brand evaluation behavior should change the way we view awareness and the value we place on it.

FORBES: Why Awareness Doesn't Matter Much Anymore

Again, I think people are rightly waiting for an evaluation from CBO as a way of answering some of the questions that they have.

WHITEHOUSE: Press Briefing

Politicians can craft evaluation systems and spin results any way they like, and could potentially use these evaluations to target more senior teachers.

FORBES: Ezra Klein on Reforming Teacher Unions

The luxury of long technology evaluation cycles, introspective analysis of systems, and long deployment timeframes are giving way to rapid deployments and systems designed for accuracy and speed.

FORBES: Connect

"Until today, patients with diabetes who need insulin to manage their disease had only one way to treat their condition, " said Dr. Steven Galson, Director, Center for Drug Evaluation and Research, FDA, in a prepared statement.

FORBES: Magazine Article